Pets:
For extra engagement, give the option to add a pet of some kind to the game which is fed and exercised by walking or cycling. Examples of this kind of pet engagement would in Tamagotchi's or Nintendogs. This would obviously be more appealing to the younger part of the target audience, but it would be another reason to return back to the application daily. This could also be viewable in the watch, perhaps the pet moving with you on the map when walking to the shop etc.
Themes for Maps:
To make the map feature more interesting, we could implement different themes you could change it to as well as the regular map view (default like Google or Apple Maps). Examples of different themes could be underwater, desert, arctic, space, etc. These would make it look like your travel route is going through a particular theme. Again, this could probably be more interesting for the younger target audience, but would be a fun feature to increase engagement.
Planting Trees:
Another possible idea is to plant a tree whenever the user goes on a streak of walking or cycling a certain amount of days in a row. This would be good for the environment and give the user another reason to return to the app multiple days in a row and keep them engaged.
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