Project Proposal V1.3 - Zach

 

Media Business Project

2022-23

Project Proposal

 

 

 

 

 

Team name	The Fantastic Four
Student names	Zach Walsh Karolina Janusova Manus O’Keeffe Olivia Gavin
Project name	GoForIt
Version	V 1.3

Synopsis

 We are going to create a digital solution that makes the user reconsider everyday choices on travelling and movement. We want to include gamification, as well as an educative factor that makes saving money and improving health and fitness fun.

 

 

Project aim

 Our aim is to create is app where you enter a location you want to travel to. You are then offered a variety of travel options e.g. drive, walk or take public transport. Similar to Google maps each option will tell you how long it will take to travel to the location but it will also tell you how much each option will cost, and how large the carbon footprint will be. We could also add a fitness element to this. In the form of a steps or calorie counter. We could also include a map feature that shows where your friends are travelling to, in turn promoting car-pooling. We will also add a feature where you can earn a discount off your next bus fare with certain companies if you hit a certain amount of steps or cycle a particular distance over a week.

 

By making the better choices for your wallet, body and planet you’ll receive points and level up. You can also add your friends and compete to see who was the biggest saver every month.

 

Background

 Some apps that are similar to ours are… Pokémon Go, Zombies! Run, and NASA’s Earth Now.

Pokémon Go: Pokémon Go make users exercise by engaging them in capturing Pokémon by walking to locations in real life. This inspired people to walk/cycle to locations rather than drive which had multiple health benefits.

Zombies, Run!: This game engages you in exercise by telling you a compelling story through audio where you must run to certain areas to "collect" items to survive the zombie apocalypse. It is a fitness app that uses the storyline of a post-apocalyptic world where zombies are everywhere. It's another example of gamification that makes exercise fun, and more appealing than driving or taking public transport.

NASA's Earth Now: NASA's app Earth Now shows the earth's vital signs such as air temperature, carbon monoxide & carbon dioxide levels, sea levels, soil moisture, ozone, and water vapour in real time. I think this app is a good example of an app that would make people cut down on fossil fuel use and driving out of pure guilt. Seeing climate change visualised in real time is a good way for people to consider walking or cycling short distances.

 

            Our application will be a better alternative to these individually by taking elements from them all, and putting them in the one app. Our app will also include travelling times and costs, it will reduce carbon footprint, and it will have real life benefits such as discounts on bus/train fares if you reach a certain amount of steps per week.

 

Objectives

 

·       Decrease customers cost of travel

·       Increase health benefits for customers

·       Make customers travel more efficiently

·       Decrease people’s carbon footprint

·       Make people more educated about climate change

·       An app people will regularly use (keep users consistently engaged)

·       Make an app that’s fun to use!

 

Team Roles

 Zach - Project Designer (Responsible for colour palette, logo etc)

Manus - Project Manager (Responsible for managing, monitoring, closing out project etc)

Karolina - Project Planner (Responsible for making sure project’s timetable functions appropriately & jobs are done on time)

Olivia - UI Designer (Designs digital user interface, elements on the screen of the app etc.)

 

 

Timetable

Week 1 - Create blog, choose brief

Week 2 - Research, initial ideas, assigning roles

Week 3 - Project proposal drafts

Week 4 - Final proposal & presentation submissions

Week 5-6 - Research & working on prototype presentation

Week 7 - Research & management assessment 

 Week 8 - Working on prototypes, decide final colour palette, name, logo etc.

Week 9 - Working/testing prototypes, presentation, & testing prototypes

Week 10 - Prototype presentation

Week 11 - Working on final report and final presentation

Week 12 - Final presentation & report submission