Go For It - Brief
Create a digital solution to help people determine the costs and benefits of their every-day choices regarding personal travel/movement. This could be going to a local shop by car or walking. Or travelling further afield and the effect on the climate. Consider how gamification could be used to engage the user. Also consider how health and fitness could be included as part of the solution. It is important that the solution has meaning to the user and not just another app type product.
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