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25-10-2022 - Research presentation feedback - Karolina

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 Research presentation feedback

  • nice layout
  • Overview
    • make keywords bold
  • Background
    • separation doesn't make sense here
    • stick to the background, nothing else (similar products, how are they used...)
  • Aims
    • measurable things, what are we going to give to our client
    • mostly talking about the app's functions (gamification, costs and benefits...)
    • what form of digital solution?
    • what the object is?
    • has meaning to the user
    • ->describe it better
  • Objectives
    • not "extensive" research
    • put them in the right order (research, design, prototype, testing, report)
    • how are we going to test it?
    • what research?
    • who's our target audience? - the key to the solution
    • avoid vague words (hopefully, probably...) -> we will be
  • Gamification
    • put more pictures (not clipart)
  • Other Applications
    • not an educational app - not what the user asked for
    • has to have meaning to the user
  • User Engagement - Other Methods
    • quality of the data, where's it from - remember the source
  • User Engagement - Other Methods
    • video chat, mind-map - why does our target audience needs to use it
    • ->design for the target audience
  • Smartwatches
    • picture visible on screen but not when projected -> more contrast
    • too much text
  • UI/UX
    • references Adobe, Google, Apple...
    • the shoe picture (interactions - you run, jump/they keep you warm...)
  • Different means of transport - health benefits
    • a lot of text
  • Google Maps vs Apple Maps
    • not everybody uses google maps
    • have a map integrated - one part of the interaction
    • image position/shape
    • don't do it for me, do it for yourself
    • if it's not right, change it
  • Carbon Footprint
    • how's it going to change your life?
    • carpooling - depends on the context
    • how to make it engaging, meaningful for users
    • sustainable clothes, rewards -> does that actually reduce carbon footprint?
  • Future developments
    • something to show - ideally a picture
  • Overall
    • good ideas, just the way going around is awkward (like archeologists)
    • how it will be exciting?
    • figure out who's your target audience - including car owners (35+)
    • understand the target group
    • students are in the target group too, but focus on the whole group
    • just like Harry Potter - written for kids but crosses over other age groups




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